What Do You Call This Sort of Word Play?

IT'S NOT A REBUS, AND WHILE IT MAY BE AN IDEOGRAM, THAT'S THERE'S A MORE PRECISE WORD TO DESCRIBE THIS TYPE OF TYPOGRAPHIC WORDPLAY. TELL ME WHAT IT IS.
CASH PRIZE FOR THE 1ST CORRECT ANSWER. (AND YES, I GOOGLED, WIKIPEDIA-ED, AD NAUSEUM.)

*NOTE: I MADE A CONSCIOUS, PERSONAL CHOICE TO TRY TO CREATE SOMETHING EACH DAY, A SORT OF A MANDATORY ART EXERCISE. I GUESS THIS WAS TODAY'S EXERCISE.

---